Innovation in the context of Digital Transformation
Digital Transformation community of Paris branch of the PMI France is ready for another event! We would like to invite you to an interactive webinar with the world leading expert on innovations, professor Marc Gruber.
Marc will lead us through the latest findings on how to approach innovation, especially in the context of digital transformation of companies and industries. We will look at the innovation from various angels. Is innovation just about creativity and great ideas coming to our mind in the middle of the night? Is it enough to have a brilliant idea and then the magic happens? Or is it rather a hard work and discipline that makes innovation anchored as part of the company operating model? And what role innovation plays in the fast changing landscape of incumbent companies, new players and disruptors?
Don’t miss the opportunity to ask your questions, share your experience or participate in the interactive part of the webinar to innovate by yourself.
Marc Gruber is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is co-author of the book "Where to Play: 3 steps for discovering your most valuable market opportunities" that is appreciated as the leading framework on a world-wide scene. Marc is a professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC) and was Vice President for Innovation at EPFL in the 2017-2021 presidency period.
Event is provided online and is open both for PMI members and non-members.
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